Who was the first official sponsor of the Olympics?

Coca-Cola was the first official sponsor of the Olympics, beginning its association with the Games in 1928. This partnership was significant as it marked the beginning of corporate sponsorships in the Olympic movement, which has since grown into a major aspect of Olympic finances and marketing. Coca-Cola's early involvement helped set the precedent for future sponsorship deals, allowing the Olympics to expand its reach and resources. This long-standing relationship continues today, as Coca-Cola remains a prominent sponsor, illustrating the successful and enduring nature of their commitment to the Olympic brand.