In what year did Coca-Cola become the first Olympic sponsor?

Coca-Cola became the first Olympic sponsor in 1928. This was a significant milestone for both the Coca-Cola company and the Olympic Games, as it marked the beginning of commercial sponsorship in the Olympics. By partnering with the Olympic Games, Coca-Cola was able to align its brand with the values of athletics, excellence, and global unity, which helped to enhance its visibility and reputation on an international stage. This sponsorship also set a precedent for future corporate involvement in the Olympics, which has become a substantial revenue source for the Games. The partnership between Coca-Cola and the Olympics has continued over the decades, illustrating the effectiveness of aligning brand marketing with large, global events.